Godin Essay Example | Topics and Well Written Essays - 250 words

Godin - Essay Example A product which is out of the ordinary would grab the attention of the buyer. This has a direct correlation with the second conclusion. Being ordinary without introducing or representing anything new will bring the demise of a venture because being safe is the most damaging attribute a product can have. Godin’s conception of the definition of remarkable elucidates what retail should adopt. Remarkable means something that is worthy of remark. These are â€Å"ideas that spread† through what he calls idea diffusion. A new product should elicit remark which would compel others to talk about it. This means that the popularity of a product is no longer based on massive advertising where companies need to spend millions by availing of the conventional media such as television or radio. In this regard, Godin points out a Japanese word ‘otaku’ which refer to some kind of constituency who care about a product. These people spread the word without compensation simply because they are willing to listen and they become enthusiastic with a particular item. Choices are important to people but the presence of too many choices could render them desensitized that the best way to go is to make a conscious effort to be

Research Methods Essay Example | Topics and Well Written Essays - 2000 words - 1

Research Methods - Essay Example In the business of fashion design, it is the role of the designer to transform cultural influences with the use of technology into new products. Fashion design technology research is supposed to be developed in a way that it enhances fashion design understanding in the post-modern context, therefore posing this question: In which way has technology influenced the creativity in fashion design? While focusing on creativity in fashion design, this study should evolve while incorporating a grounded theory approach to qualitative inquiry. There should be an interview of luxury-level fashion designers and industry executives in countries with a rich history when it comes to fashion design, France being a good example. The interview should be in depth and regarding creativity and technological ingenuity especially pertaining to the internet when it comes to fashion design process. There should be a concise data analysis which should lead to the definition of a typology for creativity and te chnology in fashion design in the global competitive environment. There should be a relation of these typologies with the use of technology. ... The fashion technology should encompass all aspects that are concerned with the design, production, and distribution of material and apparel goods. Under the discussion of fashion, there are broad components of women’s wear such as accessories, jewelry, and perfume. The production of basic apparel items does not rely on the same conceptual driving force found on novelty and change. For the purpose of a well grounded research fashion industry technology on women’s wear should involve companies or individuals that are involved in the manufacture, fabrication, marketing, and sale of items which:- (a) Have precise aesthetic and performing properties, (b) Elicit psychological response associated to desire and need and (c) Are embraced by a group of women for a limited amount of time. The fashion industry technology function within industrial societies context and is complex encompassing a wide array of disciplines which include aesthetics, design, product development, econom ics, global business, marketing, consumer behavior, operations, and management as well as anthropology, psychology, and sociology. Historical Context The Origin of fashion design technology In the research on fashion design, there should be a note on the focus on technological phenomenon which was developed in the mid-20th century as a result of the internet which is the crux of technology. It is the Internet which has facilitated users to explore the World Wide Web for information and entertainment thus facilitating the development of a new business model, e-commerce which is the process of business transaction through contact made on the World Wide Web. The founding of brands in fashion design is based on creative and innovative research and development aided by technology facilitating